PROJECT OVERVIEW

UCU MAINE

Branding | Logo Design

UCU is a Maine-based credit union committed to supporting its members through every stage of life. The rebrand was designed to strengthen the organization's connection to its community while reflecting its role as a trusted financial partner.

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Inspired by the state's timber and maritime industries, the logo combines structural and fluid forms within a custom "U" mark. The result is a distinctive identity that reflects both UCU's heritage and its commitment to helping members navigate their financial journey.