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University Credit Union

I developed the brand identity to represent the credit union’s deep roots in the community and their purpose statement, “UCU advances your financial well-being in every stage of life.”

The inspiration for the logo can be traced back to the economic history of the state of Maine. The state is linked to vast reserves of timber and an endless food supply from the sea.

The logo encapsulates this balance with an expression of strength, structure, and rigidity of wood on the left side of the "U." On the right side of the letterform shows a tribute to Maine's association with the waves of the sea and the winding rivers that run through the state.


The juxtaposition of these two elements forms a "U" that represents UCU's heritage as a credit union formed of employees for the University of Maine.

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