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Hey Luca!

The Hey Luca brand was developed for a new digital banking platform. This client’s mission is to bring next-generation technology to credit unions. The client requested brand options be forward thinking, fresh, vibrant, and not “tough-techy”.

The name was perfect for an off the wall brand, that could really shake up the financial industry. I decided to use bright colors and bold, sometimes aggressive, typography to reflect that energy. The use of black and white photos with hand drawn elements gave the brand some life and attitude.

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