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Backroom Brewery

This project was originally part of a larger design challenge I participated in, but really liked the idea of this brand. I pulled it out and created my own brief for it, allowing myself to dive deeper into the overall brand.

Nestled in the heart of Seattle, Backroom Brewery isn't your typical craft brewery. They're not on every street corner, and their beers aren't mass-produced. They're the local gem, the hidden treasure, and the backroom where your beer dreams come true.

While the brand is centered around being a secret, the idea behind the design was to create something that was bold and eye catching. Something that would stand out amongst competitors and become the well known, neighborhood spot for good beer and better company.

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