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University Credit Union

Branding | Logo Design | Social Media

I created the brand identity for UCU to reflect the credit union's strong community ties and its mission, "UCU advances your financial well-being in every stage of life." The design is meant to honor the credit union’s commitment to supporting its members throughout their financial journey, emphasizing its role as a trusted partner in their lives.

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The inspiration for the logo comes from Maine's rich economic history, deeply tied to its vast timber reserves and abundant seafood. This unique balance is captured in the logo's design, which conveys both strength and fluidity.

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The left side of the "U" embodies the strength, structure, and rigidity of wood, reflecting the state's robust timber industry. The right side pays tribute to Maine's association with the sea, showcasing waves and winding rivers that represent the state's maritime heritage.

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This juxtaposition of elements forms a "U" that symbolizes UCU's heritage as a credit union formed by employees of the University of Maine. The logo not only honors the local economy but also embodies the union's commitment to supporting its members through every stage of life. The overall design conveys a sense of reliability and community, while also celebrating the natural resources and history that define Maine.

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© 2024 by Justin Zetzsche. All Rights Reserved.

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