Hey Luca!
Branding | Logo Design
The Hey Luca brand was crafted for an innovative digital banking platform aimed at revolutionizing credit unions with next-generation technology. The client wanted a brand that was forward-thinking, fresh, and vibrant—steering clear of the typical “tough-techy” look often seen in the industry.
​
The name Hey Luca lent itself perfectly to a unique, off-the-wall brand that could truly shake up the financial industry. I chose bright colors and bold, sometimes aggressive typography to reflect that energetic spirit. The combination of black and white photos with hand-drawn elements injected life and attitude into the brand, making it both approachable and dynamic.
Expanding on this vision, I developed a comprehensive brand strategy that emphasized innovation and user-friendliness. The visual elements were designed to appeal to a younger, tech-savvy audience who values both functionality and style in their financial tools. The vibrant color palette and daring typography were paired with sleek, modern interfaces to create a seamless user experience.
​​
Hand-drawn elements added a personal touch, humanizing the technology and making it more relatable. This approach not only set Hey Luca apart from traditional banking brands but also positioned it as a leader in the digital banking revolution. The result was a brand that not only looked great but also conveyed a sense of excitement and possibility, inviting users to embrace a new way of managing their finances with confidence and enthusiasm.