Backroom Brewery
Branding | Logo Design | Illustration
This project started as part of a bigger design challenge I joined, but I loved the idea of this brand so much that I decided to run with it on my own. I created my own brief and dove deep into developing the overall brand, giving myself the freedom to explore and refine every detail.
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Nestled in the heart of Seattle, Backroom Brewery isn't your typical craft brewery. They’re not on every street corner, and their beers aren't mass-produced. They're the local gem, the hidden treasure, the backroom where your beer dreams come true. It’s the kind of place where you feel like you’ve stumbled upon a well-kept secret, and every visit feels special.
While the brand revolves around this sense of secrecy, the design needed to be anything but hidden. The idea was to create something bold and eye-catching, with a visual language that stands out among competitors. We wanted Backroom Brewery to be instantly recognizable, becoming the go-to neighborhood spot for good beer and great company.
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The design incorporates vibrant colors, striking typography, and unique imagery that captures the essence of what makes Backroom Brewery special. It’s about more than just beer; it’s about the experience, the atmosphere, and the community. By blending the mystique of a hidden gem with the excitement of discovery, we aimed to create a brand that resonates with locals and visitors alike, making every visit to Backroom Brewery feel like finding a treasure.