Texas Hockey Apparel
Branding | Logo Design | Illustration | Merch Design
Texas Hockey Apparel is a lifestyle brand focused on two things: Texas and hockey. It was developed around the founders' love and passion for the game, as well as the Lone Star State. Those same values are embedded into every product designed and sold. Pair that with the highest quality merch, and you have yourself one kick-ass brand that is loyal to hockey fans all over the great state.
While being "Texas" is truly a mindset, there's also a wealth of inspiration to draw from to create a compelling visual language. The brand direction is influenced by everything Texan, capturing the spirit and essence of the Lone Star State. From the rugged imagery of ranchers and cattle branding to the vibrant glow of neon signs and the lively atmosphere of honky tonks, every element reflects a piece of Texas culture.
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This diverse blend of influences allows the brand to stand out among competitors by weaving a unique and authentic Texan identity. It’s about celebrating the bold, independent spirit of Texas while paying homage to its rich traditions and vibrant modern culture. By tapping into these iconic elements, the brand not only becomes distinctly Texan but also creates a strong emotional connection with anyone who shares a love for the state's unique character.