Rimfire Whiskey
Ad Campagin | Social Media
Rimfire represents the epitome of American whiskey, artfully infused with the essence of West Virginia's rich heritage. Inspired by a life unrestrained by boundaries, this meticulously crafted spirit is tailored for those who seek exceptional quality without exceeding their budget.
This brand's roots run deep in West Virginia lore, drawing inspiration from the legendary Eli "Rimfire" Hamrick—a true outdoorsman and adventurer extraordinaire.
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The motto, "Be Bold. Find Your Mountain.", is more than just words—it's a call to action to chase your dreams, just like Eli did. It's about embracing challenges head-on and finding your own path to the top, whatever that may be.
Within a year of Rimfire entering the market, the brand needed advertising to grow and reach new markets. I worked with a small team to create the campaign’s look, feel, and messaging. Deliverables included posters, sell sheets, table tents, a social media overhaul, and various merchandise.
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The campaign aimed to blend the brand’s outdoor heritage with modern scenarios like hiking, fishing, kayaking, and camping. The headline "Get Out And..." paired with images encouraged viewers to envision their own adventures.
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This approach speaks to both seasoned pros and beginners, inviting everyone to be bold and find their mountain, just like the whiskey itself.