PROJECT OVERVIEW

BAKED + LOADED

Branding | Logo Design | Illustration | Environmental Design | Merch Design

Baked + Loaded is a restaurant concept centered around loaded baked potatoes and comfort food with personality.

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This project explored the development of a complete brand experience, including identity design, custom illustrations, environmental graphics, signage, menu design, merchandise, and wall murals.

The goal was to create a cohesive visual system that could seamlessly extend across every customer touchpoint while maintaining a fun, approachable, and memorable brand presence.